Sentiment Analysis Logic
The Insight Sentiment Analysis Index System is based on the underlying logic of sentiment dissemination in social networks. It includes:
Information Sources and Initiation: Sentiment is usually triggered by a notable event or topic. These events can be breaking news, policy changes, celebrity statements, product releases, etc. Influential individuals or organizations (such as celebrities, experts, and media) play a significant role in the dissemination of sentiment. Their statements or actions often serve as the starting point or accelerators of sentiment.
Information Dissemination Pathways: According to social network theory, the pathways of information dissemination depend on the nodes (users) and edges (relationships) in social networks. Information spreads through connections between nodes, forming a complex network structure. Granovetter’s “Weak Ties Theory” points out that weak ties (such as acquaintances) play a crucial role in information dissemination because they connect different social circles, allowing information to spread rapidly across social groups.
Information Diffusion Mechanisms: Information diffusion in social networks is similar to viral spread, relying on users' shares, reposts, comments, and interactions. If information quickly gains substantial user attention and interaction, it will spread widely in a short period. The attractiveness, emotional resonance, practicality, and entertainment value of content determine whether it can be widely disseminated. Information with strong emotions and resonance is more likely to attract user attention and dissemination.
Emotional Resonance and Amplification: According to emotional contagion theory, emotions in social networks are easily influenced and transmitted among users. Positive or negative emotions can rapidly spread through interactions, creating emotional resonance. During information dissemination, user feedback (such as likes, comments, shares) further amplifies the influence of the information, creating a positive feedback loop that accelerates sentiment.
Information Credibility and Influence: The effectiveness of information dissemination is affected by its source credibility. Information from authoritative media, well-known experts, or trusted organizations is more likely to be accepted and spread. The speed and range of information dissemination are closely related to the network influence of the disseminators. High-influence users (such as KOLs) can significantly accelerate information spread.